About Allocera Intelligence: Built by an Operator Who Lived the Problem

Ad platforms report the costs they control: clicks, spend, and the leads their own tracking can see. The costs that decide whether a campaign makes money usually live somewhere else. Lead partners take payouts. Customers refund. Payments get charged back weeks later. Compliance and fulfillment cost money on every sale.

When those costs are missing, the cost per lead used to decide where the next dollar goes is wrong, and it’s wrong in the flattering direction. At real spend levels, that isn’t a rounding error. It’s a budget problem that compounds every month. Allocera Intelligence exists to close that gap: to put the real number, per campaign, in front of the person deciding where the money goes. Our guide to marketing costs shows what gets left out and why.

Nick Baum is the founder of Allocera Intelligence and the builder of the CDAI engine. His background is in performance marketing, paid acquisition, and full-funnel measurement: building GA4 and Google Tag Manager setups, running Google and Meta campaigns, and tracking conversions for live, revenue-generating businesses, including ones in regulated industries.

Working inside lead generation operations, he kept running into the same problem. The dashboards looked fine, the campaigns got scaled, and the money didn’t show up where the reports said it would. CDAI is the tool he wanted and couldn’t find.

The CDAI engine connects to the ad accounts, CRM, and other tools a business already uses. Meta, Google Ads, LinkedIn, HubSpot, and Salesforce connect in one click. Every night, for every campaign, it:

• Calculates real profit: the revenue each campaign actually closed, minus ad spend, fees, partner payouts, refunds, chargebacks, and compliance costs.
• Makes one clear decision, such as scale, hold, cut, or pause, with the numbers and a confidence level behind it. You stay in control of every move.
• Rechecks its own math and stops on bad data instead of making decisions from it.
• Grades its past decisions once enough time has passed to judge them.

It’s built for businesses that run on leads and closed deals, where the gap between the dashboard and the bank account is widest. See how it works step by step, or look at the dashboard.

Allocera Intelligence publishes its results instead of asking for trust. Before launch, CDAI was validated on simulated businesses where the right answer was known, then run on real CRM accounts:

How it was checked is in the contribution margin marketing validation report, and the proof page covers how CDAI was tested.