The campaign analytics dashboard has 14 panels — each one built around a specific decision your team needs to make. Nothing decorative. Nothing that requires a data analyst to interpret.
LIVEEnrollment DashboardFill Rate & Deadline IntelligenceFor clinical trial and enrollment verticals: fill rate and projected unfilled cost at current pace through deadline. Directives adjust when time pressure changes the math.
LIVETime-Adjusted DirectivesBase vs OverrideThe base margin directive alongside the deadline-adjusted directive, side by side. When urgency overrides margin logic, the reason is shown explicitly.
LIVESystem HealthEngine StatusLive confirmation the engine is running and directive safety is cleared. Every output is gated behind this check before reaching your team.
LIVECPL DistortionThe Gap, ExposedPlatform-reported cost per lead against verified all-in cost per lead — side by side for every campaign. The number that changes how clients see their spend.
LIVEAverage CM% by CampaignSigned Margin BarsTrue contribution margin percentage per campaign as signed bars. Positive and negative campaigns separate immediately. Updated daily after full cost reconciliation.
LIVEVW Partner ScorecardPartner Margin ViewContribution margin view across all active partners. Surfaces which partner relationships are driving real margin and which are creating hidden drag.
LIVEContribution Margin DetailRevenue − Cost − CM%True revenue, verified total cost, and contribution margin percentage per campaign on a single row. The gap between what platforms show and what was actually earned.
LIVEDirective SheetOne directive per campaignSCALEHOLDCUTPAUSEFLAG
Deterministic, reason-coded, and timestamped. Never ambiguous.
LIVEDecay Alert StatusTrend → Slope → ProjectionClose rate trend per campaign over a rolling window. Declining quality surfaces as a distortion signal and projects forward — so you act before the margin impact arrives.
LIVEDirective Confidence ScoresScored & TieredEvery directive carries a numeric confidence score and a tier. Confidence determines how directives are surfaced and when they escalate for review.
LIVEBudget Reallocation ModelRecoverable SpendCapital recoverable through directive-driven reallocation — monthly and annualized. Turns the directive sheet into a projected financial outcome.
LIVEPartner Risk ScorecardRisk-Tiered by PerformanceEvery partner scored by leads delivered, close rate, payout efficiency, refund rate, and chargeback rate. High-risk partners surface automatically.
LIVEVW Quality DecayQuality View — Decay SignalsContribution margin through the lens of lead quality decay. Identifies campaigns where declining close rates are compressing margin before it appears in standard reporting.
LIVEDirective Engine Output30-Day Directive ResolutionEvery directive is automatically rescored 30 days later against realized margin impact, execution accuracy, and downstream campaign performance.