True Cost Per Lead Analytics — CDAI Engine | Allocera Intelligence
CDAI Engine — True Cost Per Lead Analytics for Paid Advertising

You have enough dashboards. Now get a decision.

One directive per campaign. Every morning. Scale, Hold, Cut, or Stop — based on what your campaigns actually cost after every fee, refund, and hidden charge.

Request a Free Distortion Audit See How It Works →
Client Portal — Existing Clients →
30–60% Typical hidden cost gap between platform-reported CPL and your true all-in cost
6 Distortion signals detected weeks before existing dashboards show them
Zero Consumer PII — stripped by the engine before processing, by design
Allocera Intelligence — Free Tool Distortion Calculator See your true CPL — not just what the platform reports.

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$
Hidden Cost Layers — leave blank if it doesn't apply
%
$
$
$
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Dashboard reports $0.00
Actually paying $0.00
True margin 0.0%
Hidden costs/mo $0
The Problem

Every platform reports only the costs it controls.

Google Ads reports media spend. Meta reports its own numbers. Neither touches broker fees, post-conversion refunds, chargeback attribution, or compliance costs. The result is a cost-per-lead figure that looks clean — and is materially wrong.

What your dashboard reports $11 Cost per lead — platform-reported Incomplete
What you are actually paying $47 True all-in cost — after broker fees, refunds, compliance & chargebacks Structural gap

Illustrative example — run your own numbers in the calculator above.

Works across ad spend from $300/month to $1M+. Because platforms only report the costs they control, the gap between reported CPL and true contribution margin compounds every month it goes unmeasured — broker fees, refunds, chargebacks, and compliance costs never show up in a platform dashboard. See how existing attribution tools compare.
How It Works

One margin number per campaign. One directive to act on it.

CDAI connects to your ad accounts, CRM, and lead distribution stack. It reconciles every real cost layer — not just what the platform billed you — then issues one clear decision per campaign, automatically, every morning.

01Collect
Your real costs, all in one place
CDAI pulls from Meta, Google, LinkedIn, your CRM, call tracking, lead distribution, Stripe, and your lead buyers. Setup takes hours, not weeks.
02Calculate
True margin after every hidden cost
Media spend, platform fees, broker payouts, refunds, chargebacks, compliance costs — all reconciled into one true CPL per campaign. What you actually paid.
03Analyze
Six warning signals, caught early
CPL inflation, quality decay, fraud concentration, chargeback spikes, margin compression, and payout bleed — surfaced weeks before standard reporting tools.
04Direct
One directive. No interpretation needed.
Scale, Hold, Cut, Quarantine, Renegotiate, Investigate, Pause, or Flag — one per campaign. Confidence-scored and delivered every morning.
Full methodology →
Not AI
CDAI is not an AI. It is a deterministic cost reconciliation engine — it performs math on verified data. There is no prediction, no model inference, and no hallucination. What it produces is a calculation based on what actually left your business.
The Outcomes

Better decisions. More profit. Less waste.

CDAI gives you the clarity to grow with confidence. When you know your true numbers, every budget decision gets sharper.

Scale Winners
Invest more in campaigns that actually make money.
Cut Losers
Stop wasting budget on campaigns that lose money.
Know the Truth
See your true CPL and profit after every hidden cost.
Save Time
No more spreadsheets or manual work. Automated, daily.
Reduce Risk
Catch refunds, chargebacks, and compliance issues early — before they compound.
Directive Issued → Action Taken

CDAI runs daily against Apex’s live campaigns — pulling HubSpot, Meta, and Stripe data into one reconciled view and issuing a Scale, Hold, Cut, Pause, or Flag directive per campaign every morning, with no manual spreadsheet work on Apex’s side. This is not a hypothetical: CDAI issued PAUSE on two underperforming Meta campaigns, and Apex paused both in Meta Ads Manager the same week — confirmed directly in the ad account. A third campaign received HOLD and was left running. Real operator, real ad spend, real action taken on the engine’s output.

A
Apex Care Solutions → Senior Care · North Carolina · Our First Live Pilot Client

Every fix documented in CDAI’s build history exists because a real operator hit it first. That is what one verified client, on real ad spend, actually proves.

CDAI true cost per lead analytics — better decisions, more profit
CDAI — less waste, reduce risk
Explore CDAI

Everything you need to make the decision.

Live Dashboard 14 intelligence panels. One view. See the actual dashboard your team works from every morning. Not a mockup. Not a demo environment. View Dashboard → Proof Real campaigns. Real findings. Two live client results — findings that were invisible to the platform and CRM before CDAI surfaced them. Read the Proof → Pricing Transparent. Verified. No surprises. Start with a free single-campaign audit. Full audit credit toward any retainer started within 30 days. View Pricing →
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The real cost of every campaign.
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Marketing margin intelligence for paid acquisition operators. The cost layers your dashboard never shows.

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Free Distortion Audit

See exactly where your spend is misleading you.

One campaign. 30-day lookback. No consumer PII. We run it through the full CDAI cost stack and show you the gap — free.

CDAI reconciles revenue and cost data that’s scattered across your CRM, payment processor, and ad platforms into one true CPL — in a single sync, no manual exports.

Full audit credit applies toward any retainer started within 30 days.

Request a Free Distortion Audit →

1 campaign · 30-day lookback · No consumer PII required · No commitment

Client Intake

Request your Distortion Audit.

Tell us about your campaigns and data sources. We’ll review your submission and reach out within 24 hours.

01
Submit this formCampaign-level information only. No consumer PII required at this stage.
02
Sign NDA and Service AgreementProtects your data before anything is shared. Required before any data access begins.
03
Provide read access or CSV exportsGoogle Ads, Meta, refund history, chargeback data — 90 days minimum. Consumer identity data is stripped by the engine before processing and cannot be stored by design.
04
Receive your Directive Sheet in 5–14 daysTrue CM% per campaign, distortion signals identified, and enforceable capital directives. Timeline depends on scope and platform count.
Contact: 919-610-9288
Please fill in all required fields.

Request Received

We’ll review your submission and reach out within 24 hours. Check your email for a confirmation.

52 Verified Engine Fixes Shipped
Meta + HubSpot Verified End-to-End in Production
Zero Consumer PII Stored, By Design
5–14 Days Typical Distortion Audit Turnaround
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