True Cost Per Lead Analytics — CDAI Engine | Allocera Intelligence
CDAI Engine — True Cost Per Lead Analytics for Paid Advertising

You have enough dashboards. Now get a decision.

One directive per campaign. Every morning. Scale, Hold, Cut, or Stop — based on what your campaigns actually cost after every fee, refund, and hidden charge.

30–60% Typical hidden cost gap between platform-reported CPL and your true all-in cost
6 Distortion signals detected weeks before existing dashboards show them
Zero Consumer PII — stripped by the engine before processing, by design
Allocera Intelligence — Free Tool Distortion Calculator See your true CPL — not just what the platform reports.

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$
$
Hidden Cost Layers — leave blank if it doesn't apply
%
$
$
$
$
$
Dashboard reports $0.00
Actually paying $0.00
True margin 0.0%
Hidden costs/mo $0
The Problem

Every platform reports only the costs it controls.

Google Ads reports media spend. Meta reports its own numbers. Neither touches broker fees, post-conversion refunds, chargeback attribution, or compliance costs. The result is a cost-per-lead figure that looks clean — and is materially wrong.

What your dashboard reports $11 Cost per lead — platform-reported Incomplete
What you are actually paying $47 True all-in cost — after broker fees, refunds, compliance & chargebacks Structural gap
Proven on ad spend from $300/month to $1M+ — the gap between reported CPL and true contribution margin after hidden costs can represent 40–65% in misallocated capital. At $1M/month in spend, that’s $400K–$650K bleeding monthly. In legal and clinical trial verticals, the disparity is materially wider. See how existing attribution tools compare.
How It Works

One margin number per campaign. One directive to act on it.

CDAI connects to your ad accounts, CRM, and lead distribution stack. It reconciles every real cost layer — not just what the platform billed you — then issues one clear decision per campaign, automatically, every morning.

01Collect
Your real costs, all in one place
CDAI pulls from Meta, Google, LinkedIn, your CRM, call tracking, lead distribution, Stripe, and your lead buyers. Setup takes hours, not weeks.
02Calculate
True margin after every hidden cost
Media spend, platform fees, broker payouts, refunds, chargebacks, compliance costs — all reconciled into one true CPL per campaign. What you actually paid.
03Analyze
Six warning signals, caught early
CPL inflation, quality decay, fraud concentration, chargeback spikes, margin compression, and payout bleed — surfaced weeks before standard reporting tools.
04Direct
One directive. No interpretation needed.
Scale, Hold, Cut, Quarantine, Renegotiate, Investigate, Pause, or Flag — one per campaign. Confidence-scored and delivered every morning.
Not AI
CDAI is not an AI. It is a deterministic cost reconciliation engine — it performs math on verified data. There is no prediction, no model inference, and no hallucination. What it produces is a calculation based on what actually left your business.
The Outcomes

Better decisions. More profit. Less waste.

CDAI gives you the clarity to grow with confidence. When you know your true numbers, every budget decision gets sharper.

Scale Winners
Invest more in campaigns that actually make money.
Cut Losers
Stop wasting budget on campaigns that lose money.
Know the Truth
See your true CPL and profit after every hidden cost.
Save Time
No more spreadsheets or manual work. Automated, daily.
Reduce Risk
Catch refunds, chargebacks, and compliance issues early — before they compound.

"CDAI gives you the clarity to grow with confidence. Decisions into profit."

CDAI true cost per lead analytics — better decisions, more profit
CDAI — less waste, reduce risk
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Free Distortion Audit

See exactly where your spend is misleading you.

One campaign. 30-day lookback. No consumer PII. We run it through the full CDAI cost stack and show you the gap — free.

Request a Free Distortion Audit →

1 campaign · 30-day lookback · No consumer PII required · No commitment

Client Intake

Request your Distortion Audit.

Tell us about your campaigns and data sources. We’ll review your submission and reach out within 24 hours.

01
Submit this formCampaign-level information only. No consumer PII required at this stage.
02
Sign NDA and Service AgreementProtects your data before anything is shared. Required before any data access begins.
03
Provide read access or CSV exportsGoogle Ads, Meta, refund history, chargeback data — 90 days minimum. Consumer identity data is stripped by the engine before processing and cannot be stored by design.
04
Receive your Directive Sheet in 5–14 daysTrue CM% per campaign, distortion signals identified, and enforceable capital directives. Timeline depends on scope and platform count.
Contact: 919-610-9288
Please fill in all required fields.

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