DETERMINISTIC ACQUISITION RECONCILIATION ENGINE
Know the Truth Behind Every Acquisition Dollar.
Your ad platform shows what you spent. Your CRM shows what you earned. Neither shows what it really took: the fees, payouts, refunds, chargebacks and expenses that eat your margin. CDAI adds it all up and tells you where your money should go next.
✓ Validated on 1,352 decisions across 9 businesses in 7 industries: 98.0% accurate when it says scale, 95.2% when it says hold, and 100% of the math verified. Read the validation report →
Any Spend
Paid ads or bought leads, plus HubSpot or Salesforce. One CRM and one ad is enough.
Self-Serve
Sign up, pay, and connect on your own
CDAI — Capital, Decision, Accuracy, Intelligence
Integrations
Built for the tools you already use.
CDAI works with ad platforms, CRMs, call tracking, lead distribution and payment data, plus CSV import and webhooks, so true cost per lead and true CAC come from your real numbers.
Ad platformGoogle AdsAvailability depends on your account setup and API access.
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True CAC & CPL Calculator
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The Problem
Your ad platform doesn't know the whole story.
You see what you spent. You see how many leads came in. You see what your CRM says those leads are worth. But refunds, chargebacks, commissions, and partner payouts can completely change the picture, and with it your true cost per lead. If someone asked which of your campaigns is actually making you the most money, or which one brings in the best-quality leads, would you know?
What your dashboard reports
Part of the Story
Cost per lead — platform-reported, before what happens after the click
Incomplete
What you are actually paying
The Real Number
True all-in cost — after broker fees, refunds, compliance & chargebacks
Structural gap
See your real numbers in the calculator above.
CDAI brings the numbers together so you can see what each campaign actually earns after the costs that normally get missed. See how CDAI works out your true contribution margin, or how it compares with existing attribution tools. Want a quick check first? Try the free ROAS calculator or compare your numbers with the average cost per lead by industry.
How It Works
See your true cost per lead for every campaign and which ones to kill. Know where to act.
CDAI connects your ad accounts and CRM, brings in the costs that normally get missed, and gives you a clear recommendation for each campaign.
Every source flows in. One reconciled number — and one directive — flows out.
01Sign Up
Pick a plan, connect your accounts
Sign up, pay securely through Stripe, and you're in your dashboard seconds later. Connect each ad platform and CRM with a click. No sales call.
02Collect
Your ad spend, leads, and sales in one place
CDAI connects the advertising and CRM data you already have — what you spent, how many leads came in, what your CRM says they're worth.
03Calculate
The costs that get missed, included
Every industry loses money differently — refund patterns, broker fees, compliance costs, partner payouts, or something specific to your business. CDAI finds what's actually distorting your numbers, not a generic checklist, and combines it into true cost per lead for every campaign. What you actually paid.
04Analyze
Warning signs, made visible
Rising costs, fraud, refund and chargeback patterns, and shrinking margins get flagged. Each campaign's close rate is projected forward, so a slide shows up before it hits your margin.
05Direct
A clear recommendation per campaign
One of eight directives per campaign (scale, hold, cut, pause, quarantine, renegotiate, investigate, or flag), with the numbers and a confidence level behind it.
Built on your numbers
CDAI works from your real ad, CRM, and cost data and shows the math, so you can check every number yourself.
What It Does
Everything CDAI does. Every night.
The work an analyst would piece together by hand from five logins, done automatically for every campaign.
Real profit, per campaign
True CPL, true CAC, and real margin after every fee, partner payout, refund, chargeback, operating cost, and compliance cost.
Eight directives, every night
Scale, hold, cut, pause, quarantine, renegotiate, investigate, or flag. It never cuts a campaign just because deals haven’t closed yet.
Confidence behind every call
Thin data can’t trigger a scale call, and calls don’t flip-flop night to night. They change only when the numbers genuinely move.
Matched to your sales cycle
It reads a rolling window set to your industry’s sales cycle (30 days by default), so no campaign is judged before its deals could close.
Early warnings
Fraud concentrating in a campaign’s leads, slipping lead quality, chargeback spikes, and close rates projected forward before they hit your margin.
Partner accountability
Close rate, payouts, refunds, and chargebacks for every lead partner, each with a risk tier.
Checks its own work
Every night it rechecks recent calls against the raw numbers, and it grades past calls against what actually happened, with the dollar impact.
Finds missing or broken data
It flags stale feeds, revenue with no recorded spend, and campaigns missing from your ad platforms. Serious data problems stop that night’s calls instead of driving them.
Never guesses
Referral and offline revenue is counted but never forced into a campaign. Personal data is scrubbed before anything is stored.
The Outcomes
Know what to keep. Know what to kill.
Spend more where it makes sense. Pull back where it doesn't. Know the difference.
Scale Winners
See which campaigns are worth more of your budget.
Cut Losers
See which campaigns are costing more than they return.
Know the Truth
See your true cost per lead after the costs that normally get missed.
Save Time
No more piecing numbers together by hand.
Reduce Risk
Keep refund, chargeback, and compliance costs in the picture.
Validated
Before release, CDAI’s decisions were checked against verified outcomes: 1,352 decisions across nine businesses in seven industries. The results held up. And every night since, it rechecks its own math against the raw numbers.
95.2%
Accurate when it says hold steady
98.0%
Accurate telling you to spend more
100%
Every dollar checked twice — zero mismatches
Along the way, this process found a real gap in how one of its calls was graded — found it, fixed it, and proved the fix, before it ever reached a client. Read the full validation report → · See the Apex pilot and all proof →
Client Reviews
Client Review
“CDAI gave us visibility into our paid acquisition that we simply didn’t have before. Instead of looking at separate numbers across our advertising and CRM systems, we could see the actual economics of our campaigns and get a clear directive on what needed attention. The fact that the engine runs automatically and bases its decisions on the underlying data made it especially useful for our team.”
Sid Smith
Apex Care Solutions LLC
Client Review
“What stood out to me about Allocera was that it wasn’t just another reporting dashboard. CDAI connected the data, reconciled the numbers, and surfaced campaigns that needed attention without us having to manually dig through multiple platforms. Having a clear, data-driven directive made it much easier to understand where our advertising dollars were actually going.”
Rebecca Acer
Apex Care Solutions LLCExplore CDAI
Go deeper before you decide.
Live Dashboard
One view of every campaign.
The view your team works from.
View Dashboard →
How It Works
The full method, step by step.
How CDAI reconciles your ad spend and CRM into one number per campaign.
See How It Works →
Validation Report
1,352 directives, checked twice.
Real numbers, real fixes, real limits — nothing hidden.
Read the Report →
Pricing
Transparent. No surprises.
Audits from $2,500. Retainers from $497/mo. Audit fees credit 100% toward a retainer started within 30 days.
View Pricing →
Proof
A real pilot, real reviews.
How CDAI was tested, and what the Apex Care Solutions team said after using it.
See the Proof →
Case Study
The engine that refuses to guess.
Two real businesses, two data problems, and why CDAI made no decisions it couldn’t back.
Read the Case Study →
Free Tool
ROAS calculator.
Find your break-even ROAS and the real profit behind it, in under a minute.
Use the Calculator →
Guide
What ad spend really costs.
The costs outside your ad account that change which campaigns make money.
Read the Guide →
Ask AI about Allocera Intelligence and CDAI
FAQ
Frequently Asked Questions
What is CDAI, exactly?
CDAI is a deterministic, rules-based directive engine — not a predictive model. It reconciles your ad spend, CRM, and revenue data into one true number per campaign (true cost, true margin), then automatically issues one of eight directives every night: SCALE, HOLD, CUT, PAUSE, QUARANTINE, RENEGOTIATE, INVESTIGATE, or FLAG. Same inputs always produce the same output — no guessing.
What is true cost per lead?
True cost per lead is what each lead actually costs you once everything is counted, not just the ad spend your ad platform reports. Your dashboard divides spend by leads. Your true cost per lead also counts what you pay lead partners, refunds, and the leads that never turn into a real customer. CDAI connects your CRM and ad accounts and shows your true cost per lead, and your true customer acquisition cost, for every campaign. See how the math works →
Who is CDAI for?
Any business running paid ads and/or buying leads, with HubSpot or Salesforce as its CRM. One CRM and one ad is enough: CDAI will still show you your true cost per lead and true customer acquisition cost. The CRM matters because it's where a lead turns into revenue. Leads that only pass through a call-tracking or lead-buying platform, with no HubSpot or Salesforce record behind them, can't be tied back to what they earned.
How accurate is it, really?
98.0% on SCALE, 95.2% on HOLD, and 100% math verification — every dollar checked twice against raw data, zero mismatches. PAUSE is 85.2% and FLAG is 70.9%. Validated on 1,352 scored decisions across 9 businesses in 7 industries, run in a controlled environment and checked against the production database. Every number is in the report, including the weaker ones. Read the full validation report →
Does CDAI automatically pause my ad spend?
No — and that's by design. CDAI tells you exactly what's true and issues a directive; a human decides what to do with it. CUT and PAUSE directives are advisory today: CDAI won't silently touch your ad accounts. You keep the wheel.
How fast do I actually see results?
Your account and dashboard are ready seconds after you pay. Connect each tool with a click or an API key, and your first directives arrive on CDAI's next nightly run. Each night it reads a rolling window matched to your sales cycle (30 days by default, longer for long-cycle industries). HOLD, FLAG, and QUARANTINE can fire from day one on spend and lead data alone. SCALE and CUT need at least one closed sale first, since margin is mathematically undefined without revenue — that's arithmetic, not a slow rollout.
What if my data is missing or wrong?
CDAI checks before it decides. Every night it looks for stale or broken data feeds, campaigns with revenue but no recorded spend, and campaigns that don’t exist in your ad platforms. Serious data problems stop that night’s directives instead of letting bad data drive a call. Anything that doesn’t add up gets a FLAG for a person to review. Revenue it can’t tie to a campaign, like referrals or offline sales, is kept separate instead of guessed at. And it rechecks its own math against the raw numbers every night.
Is my customers’ data safe?
CDAI is built to hold no consumer identity data. Names, emails, phone numbers, addresses, and similar fields are stripped before anything is stored. Emails are kept only as one-way hashes, used to match a sale to the lead that produced it. Payments run through Stripe.
Is there a free way to try it?
Yes. The free Distortion Audit runs one of your campaigns (30-day lookback) through CDAI and shows you the gap between what your dashboard reports and what you actually paid. No consumer identity data needed, no commitment. Request it below →
What does it cost?
Paid Distortion Audits start at $2,500. Ongoing retainers start at $497/mo and scale with your ad spend. Paid audit fees credit 100% toward a retainer started within 30 days. See full pricing →
Get Started
Start today, or see your gap free first.
Self-serve · no sales call
Sign up, pay through Stripe, and you're in your dashboard seconds later. Connect each tool with one click (Meta, Google Ads, LinkedIn, HubSpot, Salesforce) or an API key (Ringba, CallRail, Boberdoo, Bing, Stripe). Your first directives arrive on CDAI's next nightly run. No sales call.
Get Started →
Free Distortion Audit
We run one campaign (30-day lookback) through CDAI and show you what your dashboard misses. Delivered in 5–7 business days, longer if tracking isn't set up yet. No consumer identity data, no commitment.
Paid audit fees credit 100% toward any retainer started within 30 days.
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